News / Press Releases

Feb. 3, 2010 (Business Wire) -- Gen2Media Corporation (OTCBB: GTWO), an innovative video technology company offering an Online Video Platform, video production and online video advertising, announces Varsity TV on www.Varsity.com kicked off the New Year with the College Cheerleading and Dance Team National Championship using the Gen2Media Online Video Platform. In 2009, the College Cheerleading and Dance Team National Championship event was viewed more than 2.5 million times and the most popular of Varsity TV's National Championships. Varsity TV is set to far exceed these numbers as it has already registered 1.4 million video impressions in the first 20 days of 2010. Prominent sponsors on board Varsity TV include Gatorade G2.

Mary Spio, President of Gen2Media, states, "I believe Gatorade selected Varsity.com for their G2 awareness campaign because of the access to Calorie Conscious athletes. Varsity.com provides highly engaging opportunities around endemic athletes, great content, and very customized executions that allow Gatorade to generate buzz about the G2 product."

Jeff Webb, CEO of Varsity Brands, Inc., states, "Our 26th College Cheerleading and Dance Team National Championship was a success in every way with thousands of the most talented athletes in college cheerleading and dance performing at the top of their abilities at this prestigious event. The two venues were packed with enthusiastic fans, family members and spectators who added an extra level of energy and excitement. Just as college sports teams have followings, we know that cheerleaders and dancers around the country also look up to and follow college-level cheer and dance teams; and they do this by tuning in to Varsity TV on Varsity.com."

Cheerleaders, dance team members, parents, fans and coaches across the country are visiting Varsity.com to see up-to-the-minute videos and highlights from various Varsity Championships. More than 200 teams from Washington State to Florida kicked off January's College Cheerleading and Dance Team National Championship. More activities continue throughout the year with coverage of 15 more cheerleading and dance championships including the International Cheer Union's World Cheerleading Championship featuring teams from over 60 countries.

Varsity TV was launched on the Version 2 release of Gen2Media's Online Video Platform. Version Two has various capabilities that set it apart from other platforms, notably the player theme creator which enables a much deeper level of customization. Additionally, the Gen2Media Online Video Platform features a full advertising suite that also allows third party scheduling, trafficking, and monitoring providing a wholly integrated video experience. Other advanced delivery capabilities include Gen2Media's enhanced time of day programming, channel syndication, and central content and advertising management across multiple publishers via the Enterprise version of the Online Video Platform. Gen2Media's Online Video Platform is poised to be the first and only solution for scheduling video from one globally accessible interface delivered across all major mediums.

About Varsity TV and Varsity.com

Varsity is the source for all things related to cheerleading and dance teams. With a rich heritage and traditions dating back to 1948, Varsity is an innovative global leader comprised of the leading spirit brands and organizations including its educational camps, clinics, competitions and uniforms to teams around the world. Varsity's National Championships, which are held at the Walt Disney World® Resorts, have been televised on ESPN Networks for more than 25 years. Sponsors of Varsity events include Gatorade and Nike. Web-based Varsity TV features thousands of cheerleading and dance team videos and has become a favorite cheer destination for cheerleaders and coaches alike. Varsity has led the way in cheerleading safety as a supporter of the American Association of Cheerleading Coaches and Advisors since 1988 and as a camp leader training nearly 350,000 cheerleaders per year in cheerleading fundamentals with an emphasis on safety. Based in Memphis, Tennessee, Varsity employs 5,000 nationwide. For more information about Varsity please visit http://www.varsity.com.

About Gen2Media Corporation

Gen2Media Corporation is a video technology company that provides the best-in-breed Online Video Platform, video production and advertising on its Online Video Network that reaches over 10 million visitors monthly. Gen2Media's Online Video Platform, Online Video Advertising Network and video production has earned the trust of a growing customer base including advertising agencies, iconic artists, media companies, organizations, businesses, and national brands such as Microsoft, Coca-Cola Company, Tribune News Company, Toyota, Emmis Communications, Clear Channel, Black Eyed Peas, Mary J. Blige, Britney Spears, Justin Timberlake and more. Gen2Media's Online Video Publishing Technology enables firms to easily create, deliver and monetize video and advertising delivery. For more information about Gen2Media please visit www.Gen2Media.com.

Some of the above statements may be 'forward-looking' statements as defined by section 27A(c)(1)(A)(i) of the Securities Act of 1933.

See www.Gen2Media.com for a full safe harbor disclosure statement.