Case Studies

Lebron James for Sprite Green

Coca-Cola teamed up with basketball icon Lebron James for the launch of Sprite Green, its first sparkling, naturally sweetened reduced-calorie beverage. Expanding on the relationship with Gen2Media, our production team worked with Sprite to create content for online distribution. Leveraging the release of Lebron James' movie "More Than a Game", Gen2Media shot an interview with Lebron James and VJ SWAY in a casual setting drinking Sprite Green.

Additionally, LeBron was shot delivering sound bites used to get people excited about being part of the new Sprite program.

Coca Cola Teen Campaign

Coca Cola needed an online strategy aimed at attracting teens 13-17. Gen2 Media created an online branded destination featuring Gen2Media's player. Coca-Cola launched a six-city, invitation-only music tour featuring hip-hop artist Lupe Fiasco. The "Coca-Cola Refresh Your Flow Tour", visited music venues in Philadelphia, Atlanta, Chicago, Washington, D.C., and New York.

Tickets to the show were free and could be obtained from radio stations in the visited markets, as well as from participating retailers and Coca-Cola street teams traveling to teen hot spots throughout the cities. In addition, select Boys & Girls Clubs in each market distributed tickets to teens.

Content from the various tours were shot by Gen2Media's production company Media Evolution for broadcast on the Coca Cola branded online destination, which was accessed by going to www.mycokerewards.com and www.mycoke.com. Collectively these sites received over 6 Million monthly visitors.

Toyota Scion

Toyota Scion wanted to connect with current and future Hispanic male 18-34 Scion owners in a relevant way. Gen2Media created a program to target this intensely passionate group of car owners, by creating a branded Scion destination site www.muevetescion.com featuring Gen2Media's video player application to offer a free 'pimped out' Scion. The campaign was coupled with a multi-city club tour and promotion.

Content from the various events, along with the making of the customized Scion and select music videos from up and coming artists were featured in the video. The site drove registrations, delivered information on the Toyata Scion as well engaged Toyota Scion's consumer. The resultant was a database of consumers that Toyota Scion continues to market two both online and via mobile texting and a community of active Toyota Scion apostles.

Andre Agassi Charitable Foundation

Grand Slam for Children Live Event Fundraiser

For the past Seven years, the Andre Agassi Charitable Foundation has utilized Media Evolutions for the complete production of all video elements for show performers' video and audio post, graphic design and animation, 3-D modeling, animation and effects, timeline show mastering, custom video playback system design and programming.

In a city known for big-name entertainment, the Grand Slam for Children® takes center stage presenting a star-studded evening every October. Some of the biggest names in entertainment have performed at the event including: Elton John, Robin Williams, Celine Dion, Jay Leno, Lionel Richie, Stevie Wonder, Kenneth "Babyface" Edmonds, Gloria Estefan, Sarah McLachlan, Luther Vandross, Faith Hill, Tim McGraw, Celine Dion, Carlos Santana, Sheryl Crow, Billy Joel, Dennis Miller and others. It has become the largest single fund-raising event held in Las Vegas. Media Evolutions is the exclusive content creation and playback company for the event including video and audio support for all performers and the event itself. Amex for FOX/Billboard Awards with Janet Jackson.

Media evolutions produced the opening billboard for Janet Jackson during the Billboard Awards. American Express card members were then given access to view this streaming video by logging on to Fox.com/Billboard using their American Express card.

Mary J. Blige Documentary

Gen2Media Co-Founder Mark Argenti created, produced and directed a The Breakthrough Experience, a documentary following the life of legendary R& B artist Mary J. Blige. The Breakthrough Experience movie features celebrities such as Oprah, Elton John, Ludacris, Jimmy Iovine, LA Reid, Wycleff Jean and many others was the resultant product. Mary J. Blige's tour was also captured in High Definition with 12 camera at the MGM Grand in Las Vegas for inclusion in the movie.

GUTS for Nickelodeon

Nickelodeon's show "My Family's Got Guts" which takes extreme sports competition to the next level, needed heart thumping graphics to accompany the head-to-head competition. Gen2Media was brought in to provide all of the background elements for My Family's Got GUTS (2008) on Nickelodeon. This consisted of all graphics that ran along custom screens that surrounded the audience as well as live switching of cameras to the scoreboard screens during the competitions.

Will Smith for Wal Mart TV Networks

Wal Mart wanted to create demand for the sale of the Hitch DVD. Media Evolutions was brought on to direct, edit, and produce a Will Smith's live performance for Wal-Mart. A live concert featuring Will Smith was organized and shot for broadcast on the Wal-Mart nationwide Television Network. The Will Smith concert was then packaged exclusively for Wal-Mart along-side the Hitch DVD when it was released.

Billboard Awards

Billboard Music Awards on FOX looks to MEDIA EVOLUTIONS for Complete Television Show Package, Audio and Video Production.

Media Evolutions was awarded the 2006 Billboard Music Awards television graphics show package. Under the direction of the production duo Mark Argenti and Ian McDaniel, Media Evolutions provided the entire award visual packaging, on-site video editing, graphic design, 3D animation, as well as audio mixing for elements such as Billboard show opener, award packages, show logo design and animation, and commercial break lead-outs. Media Evolutions' ability to offer all services under one roof helped adhere the live-action segments together to create a visually and audibly sensational award show.

The show was executive-produced by Greg Sills and Michael Levitt, directed by Bruce Gowers with Wylleen May as the executive in charge of production. The star-studded music event featured performances and appearances by the year's chart-topping artists such as Mary J. Blige, Chris Brown, Rihanna, Carrie Underwood, Fergie, Janet Jackson, The Fray, Tony Bennett, Nickelback, Gwen Stefani and Kenny Chesney. The Awards recognized the year's leading artists and songs as determined by record sales, Internet downloads and radio airplay. The Media Evolutions Billboard team consisted of Mark Argenti, Ian McDaniel, Kevin Richard, Steve Wallis, Trevor Kerr, and Tierney Veatch.

Video Game Awards (VGA) on Spike TV

The Video Game Awards on Spike needed to automate high-energy imagery on 17 Screens to create the backdrop for the 2005 Video Game Awards on Spike TV. The screens far out-sized any other part of the set, so Media Evolutions was brought in to create all the on-screen content and video automation that was on display at all times. The Video Game theme was carried throughout the show both with awards packages as well as live performances.

Scream Awards on Spike TV

The Scream Awards; the only awards show honoring the best in comics, fantasy, sci- and horror needed a highly engaging backdrop and video automation for their debut on Spike TV. The Award show on Spike TV had a very large High-Definition screen that made up the backdrop of the stage, along with LED screens that made up part of the stage itself. Media Evolutions created the backdrops for all artists during the show as well as repurposing the show elements for awards segments and alternate distribution.

Live8

Producers of Live 8, the largest global broadcast to date, featuring more than 1,000 musicians, broadcast on 182 television networks and 2,000 radio networks needed to create on-screen imagery, reliable video automation and delivery for the US broadcast of the groundbreaking concert. Given the magnitude of the product ion the show turned to ABC Networks turned to Media Evolutions. In addition networks like ABC turned to Media Evolutions for all their graphical and live streaming needs. In addition, Media Evolutions created all the background elements for the US performers during the day-long show. The Gen2Media video automation system also played sponsor commercials throughout the city of Philadelphia on screens that stretched for a mile from the stage.

Justin in Memphis for NBC

Media Evolutions, Inc. was brought in to complete production of the NBC special, Justin Timberlake Down Home In Memphis. NBC spotlighted Justin Timberlake in a one-hour special. In a night of music and memories, Timberlake took audiences into his hometown of Memphis , TN. In his first solo network television special, the superstar hosted a personal tour of his hometown. Highlights included Memphis ' musical legacy and a performance of several of his biggest hits from his multi-platinum debut solo album 'Justified'.

Media Evolutions was hired initially to produce all interview and back-story segments for the special. This consisted of one-on-one interviews with Justin, special landmarks, and moments with friends and family. The scope of the project widened as Media Evolutions was made to play a key role in the final editing and finishing for the special. NBC needed the show to be broadcast in Standard and High-Definition and Media Evolutions delivered in both formats. Producer, Greg Sills, really understood what Media Evolutions could bring to the project. What started as a back-story production with an interview became a joint venture.

BET 25 Awards

In the midst of iconic R&B Artist R. Kelly's controversy, he was invited to perform at the BET 25 Awards; wanting to create a visually impressive performance, he turned to Media Evolutions for special video elements. Media Evolutions was brought on in just three days before the show to create all the graphical elements for 9 screens on the stage during the show, creating a giant jaw-dropping image. Originally produced graphics combined with re-edits from R. Kelly's music videos created the back drop for this highly impactful and memorable performance.

Suncoast Motion Pictures, Media Play, Sam Goody

The Musicland Group, who enjoyed a long tenure as the largest specialty retailer of entertainment products, ran Sam Goody(Music Retailer), Suncoast Motion Picture Company (Movie Retailer) and Media Play(Gaming Retailer) Stores. Musicland wanted a way to convert their 20 million in-store customers to an online database as well better connect with their young consumers, who they were not connecting with through their traditional communication.

E360 LLC launched a custom publication called BOOM with an online companion. The in-store publication which was sold at $1.99, and offered $6 in-store coupons. The website was set up as a social circle offering gamers cheat sheets, the latest gossip and music reviews. In 2006 when Transworld Entertainment acquired the Musicland group their email database had grown to 2 MILLION Users. The custom publication, BOOM which was sold at all Cash registers consistently outsold Rolling Stone magazine by 5 to 1 inside Musicland stores.

Jessica Simpson - A "REAL" Look

Media Evolutions completed video creation, graphical elements and playback control for national recording artist, Jessica Simpson's "Reality" tour 2004.

Jessica's personal request was for an environment that would provide a focus on her music throughout her performance of 16 songs. In turn, Media Evolutions developed video and graphical elements based on Jessica's personal favorites: Flowers, Candles and a combination of MTV's previously shot footage. Jessica had asked for her personality to shine through everything produced. An LED video wall screen (20 mil) provided by PSL Los Angeles Inc., is displayed behind Jessica as she performs. Outtakes from "Newlyweds: Nick & Jessica", the hit reality show, and previously unseen clips from their successful ABC variety special play in the background as well as Media Evolutions' custom created imagery.

Media Evolutions produced all graphical elements with After Effects 6, Combustion 3, 3-D Studio Max, Avid Media Composer Adrenaline, and Avid Xpress DV through the use of a mobile studio on location. All video playback for the tour is provided by the "Green" media server (the Green, is a proprietary media server developed by Media Evolutions). All songs and video were color matched and synced via lighting design by Tom Kenny (previously with David Bowie, Robert Plant and The Who). The "Reality" Tour 2004 is managed by Fossik Entertainment Tour Manager, Joshua Knight, Production Management is provided by Very Limited Prod., LTD., Mark Weglinkski and the Front-of-House Engineer is Sean Sullivan (previously with Justin Timberlake's "Justified" Tour 2003 and the Mary J. Blige 2004 "Love & Life" Tour).

P-Diddy

We Invented the Remix Tour

Media Evolutions Provided Formatting and Mastering of all video playback, Custom Video on Demand System for P-Diddy.

Shakira's 'Fijacion Oral' World Tour

Media Evolutions recently equipped internationally acclaimed artist Shakira's 'FIJACION ORAL' World Tour with Media Evolution's highly successful 'VIDEO AUTOMATION' - a video automation system that has been used to power almost every major tour in the U.S; From Mary J. Blige to Britney Spears, and the Video Game Awards.

Shakira's 'FIJACION ORAL' WORLD TOUR, which went through the end of the year, began in Spain, and moved on to the rest of Europe, Latin America and the United States.

The requirements of Shakira's Tour was the primary impetus for the upgrade of the 'MEDIA EVOLUTIONS VIDEO AUTOMATION' to accommodate High Definition Video Processing.

"We had to provide a system capable of covering the entire height and width of the stage, projecting onto flying curtains of unusual shapes. The upgrade also included going from Apple's G4 XServe to the G5 Xserve in order to accommodate the massive overhead and demands of uncompressed High Definition Video." Enthuses Ian McDaniel, President of Media Evolutions.

Britney Spears at the American Music Awards

Media Evolutions accompanied Britney Spears to the 2003 American Music Awards performance.

Britney Spears wowed LA's 2003 American Music Awards with another provocative and erotic performance. Britney's show opened with a 3D ringleader announcing her arrival. Britney then lead the audience through a high-energy 3D city and performance.

Media Evolutions was hired to develop and complete production of these striking 3D and 2D images to accompany Britney Spears during her performance. As a result, Media Evolutions has was asked to create the entire content, playback, and live video direction for Britney's tours since 2004.